STYLISTIC AND FUNCTIONAL PECULIARITIES OF TECHNICAL ADVERTISEMENT TEXTS

Intensive exchange of scientific and technical information, important role English in the intercultural communication actualize task to provide information easy read analyze. The paper deals with stylistic functional peculiarities modern texts, namely advertisement texts. functions texts are analyzed. article presents analysis linguistic extra means realization text communicative function. Our research has shown that main features objectivity, accurate logical expressing, reliability clarity. Emotionality expressiveness contrasting phenomenon this genre. purpose was determined taking into consideration newest achievements results studies presented most effective convincing way affecting reader’s mind emotions. author’s intention is arouse interest addressee, make them believe author, urge act. proves influence on readers carried out by use epistemic means. appeal special background knowledge addressee include reliable facts. obtained show emotional expressive effect emotions, provides vividness written communication. Emotional coloring achieved syntactical structures contrast comparison, rhetorical questions, emphatic constructions, parallelism, subjunctive imperative mood. figurative (metaphors, comparisons, idiomatic expressions) serves presentation text. We have come conclusion closely connected, but here function prevails. Linguistic play an auxiliary, though role: characterized combination emotional, evaluative connotations factual information.